Transforming Transportation Through Data-Driven Revenue and Operations Insights

Baez Consulting delivers traffic and toll revenue analyses, advanced analytics, dynamic pricing optimization & audits, for public agencies, private developers, and financial institutions across the United States.

40+
Years Combined Leadership Experience
$20B+
Toll Revenue Bonds Supported
10+
States with Proven Expertise
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Firm Overview

Baez Consulting was founded in 2007 with the purpose to provide state-of-the-art services to support the planning and feasibility of transportation projects with emphasis on the feasibility of toll projects, including toll managed lanes.

Our work spans the full project lifecycle—from early feasibility and investment-grade forecasting to post-opening performance monitoring, pricing optimization, and refinancing support. Baez Consulting has supported projects across Texas, Oklahoma, Georgia, Florida, Virginia, California, Illinois, Louisiana, Arkansas, and Colorado.

What differentiates Baez Consulting is the integration of real-world traffic data, advanced analytics, dynamic pricing algorithms, and risk-based forecasting methods. Our approach ensures forecasts are not only technically sound, but operationally realistic and financially defensible.

With over $20 billion in toll revenue bonds supported and deep expertise in toll roads and managed lanes performance monitoring, we bring unparalleled experience to every engagement.

Our Core Values

01

Client-Centered Approach

We prioritize client needs, outcomes, and long-term relationships.

02

Integrity and Transparency

We act with integrity and accountability in every interaction.

03

Excellence in Execution

We uphold high standards through diligence, precision, and quality work.

04

Innovation with Purpose

We embrace forward-thinking solutions that deliver real value.

Technical Capabilities

  • Traffic & Toll Revenue (T&R) Forecasting
  • Data Analytics, Dashboards, and Visualization
  • Managed Lanes Performance Monitoring
  • Dynamic Pricing Algorithm Development
  • Travel Demand Modeling
  • Traffic Simulation & Microsimulation
  • Congestion Pricing & Toll Sensitivity Analysis
  • Risk Analysis and Revenue Auditing

Project Lifecycle Expertise

  • Early feasibility and concept development
  • Investment-grade forecasting for financing
  • P3 procurement and concession evaluation
  • Post-opening performance monitoring
  • Pricing optimization and algorithm design
  • Refinancing and revenue audits
  • Rating agency presentations
  • TIFIA application support

Comprehensive Transportation Solutions

We provide specialized expertise across the full spectrum of toll road and managed lanes projects, from initial feasibility through long-term operations and optimization.

01

Traffic & Revenue Studies

Investment-grade traffic and toll revenue studies supporting new toll facilities, managed lanes, system expansions, refinancing, and P3 procurements. Our forecasts are relied upon by issuers, investors, lenders, and rating agencies.

  • All Levels of T&R Forecasts including Investment-Grade
  • Managed Lanes and Toll Road Evaluations
  • Risk and Sensitivity Analysis
  • Bond Financing Support
  • Rating Agency & Investor Presentations
02

Managed Lanes Operations & Optimization

Ongoing performance monitoring and optimization of managed lanes facilities using high-resolution operational data. We evaluate speeds, volumes, toll rates, and lane utilization to improve throughput, revenue, and reliability.

  • Performance Monitoring Programs
  • Dynamic Pricing Algorithm Development
  • Dynamic Pricing Implementation Audits
  • Bottleneck Identification
  • Monthly and Annual Reporting
03

Data Analytics & Visualization

We transform complex traffic and toll datasets into actionable insights through advanced analytics and custom dashboards designed for decision-makers.

  • Predictive Analytics
  • Real-Time Performance Dashboards
  • Machine Learning Applications
  • Custom Decision-Support Tools
  • Statistical Modeling and Forecasting (Time-Series, Seasonal, Econometric)
04

Travel Demand Modeling

Regional and corridor-level travel demand modeling to support planning, forecasting, and operations decisions.

  • MPO and Statewide Models
  • Sub-Area and Corridor Modeling
  • Managed Lanes Modeling
  • Model Calibration and Validation
  • Special Generator Analysis

Leadership Team

Decades of experience in traffic forecasting, toll revenue analysis, and transportation finance.

Gustavo Baez

Gustavo Baez

Founder & Senior Advisor

Masters in Transportation, University of Toronto

 

30+
Years Experience
$20B+
Bonds Facilitated

Specialization

  • Travel demand modeling for managed lanes and toll roads
  • Dynamic traffic algorithm design
  • Microsimulation and bottleneck analysis
  • Monte-Carlo risk analysis methodologies
  • Rating agency presentations (Fitch, DBRS, Moody's, S&P)

Signature Project Experience

  • Led T&R forecasts for LBJ Managed Lanes, North Tarrant Express, MoPac Express Lanes, SH 288, I-66, I-285
  • Developed dynamic pricing algorithms for TxDOT DFW managed lanes
  • Extensive financing support including the $8B+ SH 121 financing during 2007-2008 Financial Crisis
  • Performed advanced analytics for NTTA System (10 toll facilities, 100+ toll gantries), and OTA System (13 toll facilities including urban and interstate)
  • Led Monte-Carlo risk analysis for SH 121, SH 161, Lewisville Lake Toll Bridge, SH 183, Trans-Texas Corridor, SH 130, Loop 1, SH 290
  • Extensive presentations to rating agencies (Fitch, DBRS, Moody's, S&P), investors, underwriters, and TIFIA
Phani Jammalamadaka

Phani Jammalamadaka, PE, PMP

Chief Executive Officer

Masters in Transportation, MIT

MBA (Finance & Analytics), Wharton School

22+
Years Experience
$15B+
Bonds Supported

Specialization

  • Traffic and Revenue Analyses and Peer Review Support
  • Dynamic pricing design and auditing
  • Advanced analytics for evaluation of toll roads and managed lanes
  • Integration of real-world traffic data with predictive models
  • Statistical Modeling and Forecasting
  • Investor, Rating Agency and TIFIA Presentations and Support

Signature Project Experience

  • Managed lanes: MoPac Express (Austin), I-270 (Denver), I-95/I-595 Express (Miami), I-4 Express (Orlando), Tampa Bay Express (Tampa), SH 288 (Houston)
  • Traditional toll facilities: NTTA System (Dallas), Grand Parkway System and HCTRA System (Houston), E-470 (Denver), and Loop 49 (Tyler)
  • Microsimulation: NTE, MoPac North/South, I-95, I-10 Calcasieu, Tampa Bay Express, I-4 Beyond the Ultimate
  • Monte-Carlo risk: SH 121, SH 161, NTE Express, I-95 Express, I-595 Express, Tampa Bay Express, I-4 Beyond Ultimate

Proven Results Across Diverse Projects

Geographic Coverage

Experience across 10+ U.S. states, including Texas, Oklahoma, Georgia, Florida, Virginia, Colorado, Louisiana, Arkansas, California, and Illinois.

Featured Project Examples

DFW Managed Lanes Performance Monitoring (TxDOT)

Duration: 2017-Present
  • Ongoing monitoring of six managed lanes corridors
  • Development of dynamic pricing optimization tools
  • 5-minute interval tracking of speed, toll rates, and traffic volumes
  • Monthly and annual reporting shared with rating agencies
  • Bottleneck identification and operational enhancement recommendations

SH 121 Toll Road Acquisition (NTTA)

Transaction Value: $7 billion
Year: 2007-2008
  • Traffic and revenue advisor for one of the largest toll transactions in U.S. history
  • Successfully facilitated acquisition during 2007-2008 financial crisis
  • Demonstrated robust analytical framework and risk management capabilities

Oklahoma Turnpike Authority System

Bond Support: Supported $800 million in toll revenue bonds since 2007
  • Long-term traffic analytics and revenue trend monitoring
  • Commercial vehicle and macro-economic correlation modeling

NTTA System

Bond Support: Over $15 billion since 2007, most recent issuance in 2025
  • Dallas North Tollway (DNT)
  • President George Bush Turnpike (PGBT)
  • Sam Rayburn Tollway (SRT)
  • President George Bush Turnpike West Extension (PGBTWE)
  • President George Bush Turnpike East Extension (PGBTEE)
  • Chisholm Trail Parkway (CTP)
  • 360 Tollway
  • Lewisville Lake Toll Bridge
  • Addison Airport Toll Tunnel
  • Mountain Creek Lake Bridge

Additional Major Projects

Calcasieu River Bridge (Lake Charles, LA)

I-10 corridor analysis

I-285/I-75 (Atlanta, GA)

Managed lanes traffic and revenue forecasting

I-66 Managed Lanes (Fairfax, VA)

P3 advisory and traffic forecasting

SH 130 (Austin-San Antonio, TX)

Long-distance toll facility

SH 288 (Houston, TX)

Managed lanes with toll rate analysis

Trans-Texas Corridor

Large-scale P3 initiative

TIFIA-Funded Projects

  • 183A (Austin, TX)
  • Loop 1 (Austin, TX)
  • PGBT WE (Dallas, TX)
  • SH 45 (Austin, TX)

Our Clients

Public Sector Clients

BC has evaluated toll projects for public entities including:

  • Alamo Regional Mobility Authority
  • Arkansas Department of Transportation
  • Central Texas Regional Mobility Authority (CTRMA)
  • Harris County Toll Road Authority (HCTRA)
  • North East Texas Regional Mobility Authority (NETRMA)
  • North Texas Tollway Authority (NTTA)
  • Oklahoma Turnpike Authority (OTA)
  • San Diego Association of Governments
  • State Road & Tollway Authority (SRTA)
  • Texas Department of Transportation (TxDOT)

Private Sector Clients

BC has worked with private investors and financial advisors including:

  • ACS Infrastructure
  • Chicago Skyway Consortium
  • CINTRA Developments
  • Estrada Hinojosa
  • First Southwest Company
  • Kiewit Development Company
  • Macquarie Infrastructure Investment
  • OHL Infrastructure
  • RBC Capital Markets
  • Skanska Infrastructure Development
  • Zachary Construction

Key Partnerships

BC has been a major subcontractor to key client partners including:

  • Atkins Realis
  • Bartlett and West
  • CDM Smith
  • WSP

Why Choose Baez Consulting?

01

Experience & Expertise

Senior leadership with decades of hands-on experience on the nation's most complex toll and managed lanes projects. Our team has supported over $20 billion in toll revenue bonds since 2007.

02

Technology & Innovation

Proprietary analytics, dynamic pricing algorithms, and integration of real-world operational data into forecasting models. We leverage advanced data science and machine learning to deliver cutting-edge solutions.

03

Client Partnership

Direct senior involvement, transparent communication, and defensible results trusted by agencies, investors, and rating agencies. We provide personalized attention to every project.

04

Financially Defensible Results

Our forecasts are designed to be technically rigorous, operationally realistic, and financially defensible for bond issuances, refinancing, and P3 procurements. We deliver results that withstand scrutiny.

Ready to Discuss Your Project?

Let's explore how Baez Consulting can support your traffic, revenue, and analytics needs.

Schedule a Consultation

Texas-based | Serving Clients Nationwide